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Know Who You Are Hiring

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Know Who You Are Hiring. No permit, six months out, but write the check today: a spoof of the contractors we see all the time, and why you should do your research, check the reviews, and hire a roofer you can depend on.

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I got a roof leak and I don't know who to trust oh you can trust me I'm a roofer how much is this gonna cost me gonna cost you a lot don't need no permit and I can get started in about six months as long as you write me a check today believe it or not we see contractors like that all the time so before you just hire anybody do your research check out our reviews you've seen our trucks everywhere in our office on I-4 we're somebody you can depend on here at true roofers we got you covered Central Florida's number one roofing company

company July 6, 2023

Know Who You Are Hiring

No permit, six months out, but write the check today: a spoof of the contractors we see all the time, and why you should do your research, check the reviews, and hire a roofer you can depend on.

Read the transcript

I got a roof leak and I don't know who to trust oh you can trust me I'm a roofer how much is this gonna cost me gonna cost you a lot don't need no permit and I can get started in about six months as long as you write me a check today believe it or not we see contractors like that all the time so before you just hire anybody do your research check out our reviews you've seen our trucks everywhere in our office on I-4 we're somebody you can depend on here at true roofers we got you covered Central Florida's number one roofing company

"Don't Need No Permit": Spotting the Roofer You Should Not Hire

Central Florida · About True

This spot plays the nightmare for laughs: a homeowner with a roof leak meets a "roofer" who promises it will cost a lot, does not need a permit, and can start in about six months, as long as the check gets written today. Believe it or not, the narrator says, we see contractors like that all the time.

The pitch that follows is the serious part: do your research, check out the reviews, and hire somebody you can depend on. You have seen the True trucks everywhere and the office on I-4; the reputation is the point.

Red flags that end the conversation

  • Full payment, or a large deposit, demanded before any work or materials show up
  • "You don't need a permit": roof replacements in Florida require permits and inspections, full stop
  • No license number on the truck, the card, or the contract (and no willingness to share it)
  • Door-knockers who "just did your neighbor's roof" and need an answer right now
  • No local address, no local reviews, and a phone number that changes between visits

The two-minute background check that beats them all

Every legitimate Florida roofer holds a state license you can look up in less time than a coffee order. Search the company or license number on myfloridalicense.com, confirm it is active and matches the name on the contract, and ask for the certificate of insurance. Then read the reviews, and read them the smart way: sort newest first, and look for the pattern (communication, cleanup, follow-through) rather than the star number alone. Ten minutes of checking beats ten months of chasing a contractor who was never real.

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Need a roofer you can trust?

Real True Roofers crews, free inspections, and 4.9 stars across 240+ Google reviews. A licensed Florida roofing contractor (CCC1332725) with 12+ years of experience serving Central Florida.

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FAQ

Common questions

The answers Central Florida homeowners ask us most often.

Do you offer 24/7 emergency roof repair?
Yes. True Roofers responds 24/7 across Central Florida to roof problems that cannot wait, including storm damage, active leaks, and emergency tarping. Call (813) 800-1800 any time, or reach our 24/7 inspection line at (863) 880-2041 after a storm, and we dispatch from there.
How quickly can you get to my home?
We dispatch 24/7 from three offices across Central Florida (Lakeland, Plant City, and Auburndale), so a roofer is never far away. Storm emergencies are prioritized, same-day inspections are often available, and you get a clear arrival window when you book.
What happens when I call?
You talk to a real person, describe the problem, and get an arrival window. A roofing specialist inspects your roof for free, documents the damage with photos, and quotes the exact price before any work starts. If the damage is storm-related, we handle the insurance claim for you, start to finish. Nothing begins until you approve it.
How does pricing work?
Upfront and in writing. The inspection is free, you get the full price before any work begins, and that price does not change mid-job. True Home members also get 5% off every repair and priority scheduling.
What areas do you serve?
We serve Lakeland, Plant City, Winter Haven, Wesley Chapel, Auburndale, Davenport, and the surrounding communities across Hillsborough, Polk, and Pasco counties.
Do you offer financing?
Yes. We partner with Enhancify to finance projects from $500 to $250,000 on approved credit, with terms up to 144 months through its lending partners. You can prequalify in about a minute with no impact to your credit score.
Are there any discounts or plans?
The True Home Membership covers your roof, plumbing, and HVAC for $24.99 a month: annual inspections, 5% off every repair, priority scheduling, and priority storm response. Financing is also available on bigger jobs.
Are you licensed and insured?
Yes. True Roofers is a fully licensed and insured Florida roofing contractor, license CCC1332725. Every crew that works on your roof works under that license.

Find Us in Central Florida

Three offices across Central Florida: Lakeland, Plant City (headquarters), and Auburndale. We serve homeowners and businesses throughout Polk, eastern Hillsborough, and Pasco counties.

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3,244 Google reviews across the True brands.

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